Value Innovation | Vibepedia

Value innovation is a business strategy that involves creating new market space by providing unprecedented value to customers, often through the introduction of new products, services, or business models. This approach was first introduced by W. Chan Kim and Renée Mauborgne in their 1997 article 'Value Innovation: The Strategic Logic of High Growth' and later expanded upon in their 2005 book 'Blue Ocean Strategy'. Value innovation is distinct from traditional innovation, which focuses on improving existing products or services, and instead seeks to create entirely new markets or disrupt existing ones.